The Ask
Promote Novavax’s new Covid-19 vaccine, Nuvaxovid, to the unvaccinated population.
The Challenge
Many young African-Americans remain unvaccinated in fear of getting severe side effects caused by current Covid-19 vaccines.
The Opportunity
Young African-Americans remain unvaccinated because they are concerned with reports of blood clots and heart inflammation from current Covid-19 vaccines. They are constantly checking for updates from CDC and WHO on the potential of new vaccines.
The Insight
These individuals want a vaccine that is safe enough for them, mainly because they want to finally live a life close to normalcy.