Samsung

  • The Ask

    To create a unique retail experience generated to increase profits by 20%.

  • The Opportunity

    215 million Americans play video games.

    Through in-depth interviews and survey responses, we found that gamers are happy and willing to spend money to feed their video game lifestyle.

  • The Target

    We identified a new audience that Samsung can tap into, "Gamer Aficionados."

    These are individuals with a lot of fond childhood memories of playing video games. To them, video games is their safe haven away from the struggles of adulthood.

Game On

An original collaboration between Samsung and Best Buy to create the ultimate gaming experience for game fanatics.​

The event will include a competitive gaming area, a console area, live streamers, and a giveaway for a Samsung Odyssey Neo G9.