The Ask
To promote Wayfair’s Flagship Brands through a social media and digital campaign.
The Opportunity
Home is no longer only a place to take a rest but has shifted to be offices, classrooms, movie theaters, gyms and more. There is a growing demand to redesign homes to maximize the quality of life in a time of constant lockdowns and quarantines.
Kei Nicole Hon (ST), Crystal Wang (ST), Johannah Coichy (AD), Sam Fischer (AD), Shaina Schnog (CW), Nora Jerrett (CW)
The Challenge
The rise of Covid-19 caused American households to suffer financially. As a result, consumers have become more selective and intentional with their purchases.
The Simple Human Insight
Consumers crave convenience and comfort in their otherwise disrupted lives.
The Strategy
Engagement rather than promotion.
Build relatable brand personas for each Flagship Brand
Use social media to foster an emotional connection with consumers
Create ease in furniture shopping
